Dita Von Teese Gives the Mini Bar a Whole New Meaning
by Paul West
Thursday, November 17, 2011
Burlesque superstar Dita Von Teese and Cointreau have teamed up to create the “My Cointreau Travel Essentials”—an on-the-go bar that fits perfectly into an elegant, yet retro-style hat box. For a libation enthusiast such as myself, I couldn’t pass up the opportunity to sit down with Von Teese at the Royalton Hotel in New York City and find out more.
“When I travel, I like to be surrounded by beautiful things,” Dita Von Teese says coyly about what inspired her to design the bar kit. How can you argue with that? In addition to a beautiful design, she also wanted it to be fully functional and serve a purpose. So, when you drink through all the Cointreau, you are still left with a coffret that is perfect for your travel needs. The relationship between Dita and Cointreau seems to be a perfect fit, a vintage inspired beauty who is famous for her burlesque performance that includes bathing in a cocktail glass and one of the world’s most famous spirits that is synonymous with elegance and taste. And with Cointreau’s slogan “Cointreauversial,” it seems like a match made in heaven. So what does Dita keep in her personal “My Cointreau Travel Essentials” bar? All the ingredients to make a classic margarita of course.
Aside from her Travel Essentials bar there a few other items that Von Teese can’t travel without. “It takes a lot for her to be her,” she says playfully. Of the many essentials she keeps by her side on the road, she always has her tech items: iPad and camera. It’s an easy way for her to keep in touch while traveling and to interact with her fans through Twitter.
When asked about some of her favorite collaborations, she tells us she she is very proud of her MAC Viva Glam campaign. It is a message that she stands strongly behind, and an important one for young women to hear, that they can elegantly protect themselves against HIV/AIDS and educate themselves. The MAC Viva Glam campaign has raised $200 million since it started. Paying tribute to the diva herself, Dita says she’s inspired by RuPaul and the work and effort he has put into the campaign. She doesn’t want to be just a face on a brand for the sake of exposure, she truly gets behind every project she is a part of. She still continues her fight against HIV/AIDS through different outlets such as the Lifeball in Vienna.
Of course, once RuPaul was brought up we had to ask if she would return as a guest judge in season 4. She couldn’t say, but she does hope to make an appearance. So, if the drag gods are listening, make this happen. Though, judge or not, it’s one of her favorite shows, and one of the few that she doesn’t miss when it’s on. As a woman that embodies glamour and never seems to have a hair out of place she let us in on a few secrets to stay glamorous on the go. Invest in a really great coat and sunglasses and always wear shoes that you can walk in through the airport and, of course, red lipstick. She says it’s all an “illusion”; if that’s an illusion then David Blaine can pack it up.
To find out more about the My Cointreau Travel Essentials bar and for some delicious cocktail inspiration (like the Cointreau MargaDita), click here.