DITA VON TEESE IS BACK FOR WONDERBRA – THE PARTY EDITION*
For Release: 5th May 2009
Paris, April 15th 2009: Wonderbra… Dita Von Teese… It is obvious that these two should come together and that this collaboration would be a success. In 2008, the lingerie brand famous for its’ stunning necklines, announced the creation of a lingerie range deliberately vintage-chic, all directed by the diva of glamour.
This season, the icon of fashion reprises her role as artistic director, and gives free rein to her desires with a sparkling, glamorous, and ultra feminine collection – a dazzling party edition.
This exclusive new collection results from the strong and sincere complicity between the artist and the brand developed since their first collaboration. Wonderbra commented: “Since our first meeting, Dita has understood perfectly our brand and our clients. She inspires the collections a spirit of vintage and glamorous irreverence that pleases and touches women. Taking into consideration the impressive consumer buzz of the first edition, we are thrilled to repeat the experience and to propose lingerie sets that reflect the glamour and the elegance Dita Von Teese incarnates.”
The ambassador of sensuality is also delighted to go on with this collaboration: “I feel really pleased that there was a very positive response to the first edition. When making these collections, my goal was to create a beautiful line of lingerie that wasn’t just meant to appeal to my fans, and girls like me that especially like the beauty of nostalgia and glamour, but also to anyone that is shopping for exciting, special lingerie that makes them feel unique and sensually sophisticated”.
Following the success of the first edition in France and in the United Kingdom, all Europe will discover and will enjoy the new line of lingerie Wonderbra by Dita Von Teese. This new collection will be available in stores starting September 2009.
* – Wonderbra by Dita Von Teese (Party Edition) is limited edition collection available exclusively in Europe from September 2009. For more information please go to: www.wonderbra.co.uk/dita